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Document Cloud, which capitalizes on the industry-standard Acrobat desktop software for PDF creation and the one-billion-installed base of Acrobat Reader, sells individual subscriptions as well as long-term licensing to an array of programs for managing documents from digital signatures to enterprise business workflows. Creative Cloud is geared toward individual creatives, teams, and enterprises. Its three lines of Cloud business are intertwined, but they are also distinct in their unique positioning.Ĭreative Cloud has been evolving since the early days of Photoshop, to become one of the most successful platforms for content creation. Other offerings include Document Cloud and Experience Cloud for creative professionals, knowledge workers, and marketers.
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Adobe's flagship product is Creative Cloud, a subscription service that allows customers to download and install the latest versions of its creative products. Adobe Strengths, Domain Expertise, and Key DifferentiatorsĪdobe Digital Media segment provides tools and solutions that enable individuals, small and medium businesses, and enterprises to create, publish, promote, and monetize their digital content.